Top 5 New Mascaras

Some girls wouldn’t think about leaving the house without their brows done, for others it’s foundation or blush. For me, it’s mascara. I very, very rarely leave the house without at least a light coat,so it’s safe to say I’m forever on the hunt for the perfect formula.

When choosing mascara, there’s a few things I look for. I’m all too familiar with those pesky black dots smudging onto my upper lid and below my lower lash line only to be ‘wiped away’ and end up giving me panda eyes so I need something that doesn’t budge.

I also want something that lasts. There are very few things more disappointing than having perfectly lifted, curved and voluminous lashes as you’re leaving the house and flat, spindly lashes when you get to the office or your event. Yes, longevity is a top priority.

Then there’s performance. Depending on the look I’m going for, whether it be a particular eye shadow shade, blush or bold lip colour, I need my mascara to do different things. Sometimes I might need extra length with superior definition, other times I want thick, full and fluffy lashes. It’s easier to navigate than you’d think, as long as the mascara I’m using performs the way it promises.

And as much as there are plenty of things I want from my mascara, there’s a few things I don’t. I don’t want a formula that’s too wet and smudges as I’m applying it, one that goes clumpy on my lashes or one that causes them to stick together giving the impression I have a total of 5 lashes (yes, unfortunately there are some that do this).

When it comes to mascara, there’s a few tricks of the trade we can all be using to improve the performance of any formula. Firstly, investing in a good primer can help boost your volume and improve the wear time. Secondly, always curl your lashes to lift them and give your eyes the appearance of being bigger and wider (and more awake!). Thirdly, removing mascara is just as important as putting it on in order to protect the health of your lashes. Always use an oil based remover that’s designed to dissolve the formula to allow you to slip it off with a cotton pad. Never scrub away at your eyes with a face washer and expect it to come off. Your other option is to opt for a tubular mascara that coats your lashes and slips of with a bit of water and light rubbing between your fingers.

Elizabeth Arden Grand Entrance Mascara – $42

If you don’t mind a bit of a splurge for a great quality product, then this is for you. It’s not often I rely on a mascara to give my lashes curl because that’s what a curler is for right? Well, this mascara has become one of my favourites for a lifted and curled lash that doesn’t budge all day long, without needing any help! The formula is quite wet giving you a lot of time to control your lashes before it dries down to a slick, bold black finish.

La Roche-Posay Respectissime Sensitive Volume Mascara – $29.99

 

French brand, La Roche-Posay, specifically formulates all of their products for sensitive skin. Their products are high quality, dermatologist approved and insanely affordable. The Respectissime Volume Mascara certainly lives up to the brands cult pharmacy brand status.

For gals who get irritated eyes easily, or wear contact lenses, this one’s for you. The fluffy brush separates and bulks up lashes without making them look spindly. And, the formulas not too thick so you build volume really easily without having to worry about clumping.

Benefit Bad Gal Bang – $42

 

Benefit’s much-hyped new mascara had a lot to live up to when I first pulled it from the box. It promises out of this world, gravity defying, full volume lashes and a formula that lasts 36 hours. The internet has been raving about it since its release so to say I was excited to try it is an understatement.

While it didn’t give me the thick, fluffy volume I normally go for, my lashes were perfectly separated, insanely lengthened, bold, black and yes, they looked the same when I got home in the evening as they did when I left home.

Shiseido Full Lash Multi-Dimension Waterproof Mascara – $27

Probably the most exciting thing about this mascara is the innovative wand. It bends to a 30-degree angle when gently leveraged against the top of the tube to allow you to fan and lift your lashes with ease. Say goodbye to smudging mascara onto your lids when trying to get those little lashes in the corners of your eyes.

The formula leaves your lashes incredibly black but surprisingly, it doesn’t budge! As for removal, other brands waterproof options can be notoriously hard to remove but Shiseido’s mascara came off easily with a bit of micellar water without damaging my lashes.

L’Oreal Paradise Mascara – $24.95

L’Oreal’s latest addition to their family of mascaras is everything you’d expect from the drugstore brand and more. It’s affordable, the brush nicely separates lashes while giving a fluffy voluminous look and it doesn’t flake off during the day.

The formula is also enriched with castor oil which is shown to improve the growth rate of your lashes meaning wearing it is doing you more good than just looking great. It is a more moist formula though, so if you have long lashes you may find the product gets on your skin.