Meet The Internet’s Favourite Mascara

I’m not really one to sport a makeup free face, like ever. Even when I work out I always have a BB or CC cream with a generous amount of SPF in it on my face and feel naked without a coat of mascara. The down side though, is the panda eye inducing smudges and flakes that only exacerbate my already dark under eyes.

I know I’m not the only woman who experiences the eternal frustration of less than loyal mascara pigments that seem to sit perfectly on your lashes for half the day, then paint your water line with smudgy blackness the second you work up a sweat or laugh a little too hard. But what if I told you there’s a mascara, well, a type of mascara than can banish your xxx woes forever?

Meet the internet’s favourite mascara; tubular mascara. If you’ve heard of this and aren’t using it, you’re crazy. If you haven’t heard of it, my friends, you are welcome!

Unlike regular mascaras that coat your lashes with pigment, tubular mascara uses an advanced polymer technology (magic science-ey stuff), that cause the polymers to wrap around your lashes, forming a tube. Because your mascara is now a tube around your lashes and not individual pigments all hanging on for dear life, the formula won’t flake or smudge, no matter how oily your eyelids are.

And just as lovely as the thought of making it through the day without constantly wiping away smudges, tubular mascara requires minimal to no effort to get off. Say sayonara to spending five minutes with a cotton pad and makeup remover, scrubbing away at your delicate lashes. To get tubular mascara off, all you have to do is wet your fingers and literally slide the tubes off of your lashes. Simple as that. There’s none of that annoying shadow left behind. Just a fresh faced and beautiful you.

There’s not a lot of mascaras that promote themselves as being tubular formulas. Instead, they’re marketed as long-wearing so it takes a little investigating to find out if your favourite is a regular or tubular formula. A few mascaras that are tubular though and get nothing but rave reviews are…


M.A.C Extended Play Lash


Clinique Lash Power Mascara Long-wearing Formula


Kevin Aucoin The Curling Mascara


Estée Lauder Double Wear Zero-Smudge Lengthening Mascara