Gold Rush; Is The Gold Skincare Trend Worth It?

It would be a natural reaction to assume that the gold skincare trend was a clever marketing strategy made for selfies. However, I can confidently say from both experience and research, that this luxury ingredient is more than just a trend but rather a routine staple for the skincare obsessed.

Relatively new to the market, it was only just last year that skincare products using 24K gold began rising in popularity, arguably after a host of Victoria’s Secret models took to Instagram showing off their prep for the upcoming annual runway. Now, a range of brands offer everything from masks to serums and even makeup products infused with gold.

Gold holds connotations of good luck and fortune in a lot of cultures and is a valuable resource. There’s something to be said of the placebo effect of using such a luxurious product in your skincare routine. But make no mistake; while these products offer a luxurious experience on the surface, they’re more than just pretty packaging and an Insta-worthy masking moment. They mean business.

“They say that Cleopatra slept with 24K gold on her face because she could, she was queen!” sharesPeter Thomas Roth, the founder of his eponymous skincare line. He was one of the first to realise and capture the power of pure, 24K gold and bring it into the routines of everyday women.

“One day I was working on my jewellery line and I noticed that, after working with gold, my hands looked firmer, younger and brighter,” says Peter. “I thought – wow – wouldn’t it be cool to put some gold in skin care products to bring that same effect to your face, neck and décolleté!”

Peter went on to release a collection of products infused with pure 24K gold and colloidal gold. The benefits? “This precious collection has powerful anti-aging benefits! It helps firm, lift, brighten and calm the appearance of skin,” he shares. “24K gold helps locks in moisture and keeps skin firm by helping to maintain collagen in the skin and helping inhibit the breakdown of elastin.”

24K is also noted for its ability to reduce inflammation and brighten your skin. People suffering from pigmentation have said to have seen a reduction in their pigmentation after regularly using gold-infused products.

Sound too good to be true?

After trying the range for myself, I’m happily addicted. Of course, regular use over a period of time is needed to see the full potential of these powerful little products. However, you can’t deny the plumpness and glow to your skin after a single use. The range from Peter Thomas Roth is also infused with an abundance of hyaluronic acid and caffeine, two ingredients scientifically proven to have hydrating and toning effects on the skin.

The 24K Gold Pure Luxury Lift and Firm Hydra-Gel Eye Patches make for the perfect pre-makeup prep routine. They wake up tired eyes and help to reduce puffiness while plumping fine lines. Your makeup will go on like a dream after use and you won’t have to worry about creases and dehydration showing through. Overtime, they work to smooth and prevent fine lines and dark circles caused by dehydration.

Similarly, the 24K Gold Pure Luxury Lift and Firm Mask works to tone and tighten your entire face, neck and décolletage thanks to the 24K gold, colloidal gold and Peridot, a gemstone rich in magnesium. It leaves your skin looking radiant and glowing but most importantly, hydrated and smooth. Both products are gentle enough to work well on sensitive skin types and as Peter says “It’s worth its weight in gold! Pun intended!”

On the more holistic end of the scale, Australian brand Lepaar, create skincare inspired by Anthroposophic teachings originated in 19th century Germany. Among unique practices such as using the ancient method of sun-infusion, hand-blended at full moon and new moon with biodynamic, organic and wild crafted oils and extracts, steam distilled botanicals and purified minerals, 24K gold is also a featured ingredient in their products. The brand’s Sacred Trinity Anointment Serum contains a detailed list of botanical and skin loving ingredients designed to erase fine lines, revitalise and harmonise your skin.

Oribe’s Gold Envy Luminous Face Mask may not contain pure, 24K gold however real gold particles are delivered via peptides and along with Evening Primrose and Sweet Almond oil, the mask works to impart a luminous glow on your skin. Caviar Lime gently exfoliates your skin while Sodium Hyaluronate helps to preserve elasticity and suppleness to create a youthful complexion.

If you love makeup products that boast powerful skincare ingredients, Peter Thomas Roth’s 24K Gold Pure Luxury Lift and Firm Prism Cream is for you. Applied as an all-over illuminator or concentrated on the high points of your face as a highlighter, it gives you an enviable glow while revitalising and hydrating your complexion. While you might be expecting a blinding golden glow, the cream actually gives you quite a natural looking luminosity making you look healthy rather than highlighted and works on all skin tones thanks to its self-adjusting properties.


featured image via instagram @sarasampaio

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