BEAUTY CLOSET with Hailey Baldwin

It’s safe to say Hailey Baldwin is having one big ‘model moment’. The Hollywood ‘it girl’ has recently had booming success in her modelling career, walking for Dolce & Gabbana, Tommy Hilfiger and Moschino. She’s also been the face of an international Guess campaign, and starred on the cover of multiple top glossy magazines.

She has possibly the most envied girl gang ever. Calling Kendall Jenner, Kylie Jenner, Gigi Hadid, Bella Hadid, and Willow Smith among her closest friends. Talk about #SQUADGOALS !

Hailey’s recent collaboration with ModelCo has brought her to our sunny shores to celebrate the launch of her Hailey Baldwin X ModelCo beauty line.

The new beauty line epitomizes Hailey’s personal beauty style- paired back, dewy, and sexy.

I spoke with Hailey to find out what’s in her beauty closet!

You’re going on a girls night out, describe your signature make-up and hair look? 

Always glowing, dewy skin, highlighted cheek bones and a sexy barely-there eye paired with a nude lip. I wanted to create products in my Hailey Baldwin for ModelCo range that girls can use to create this look.

Name three beauty items you use every single day without fail and why?

Hailey Baldwin for ModelCo Coconut Luxe Beauty Oil. I am obsessed with Coconut Oil so set out to create the perfect one in my range. I use it all over my body and hair for moisture and a beautiful sheen.

Hailey Baldwin for ModelCo Kiss Pot Lip Balm. I love the texture of this product – it moisturises my lips and gives a hint of rose colour, it’s gorgeous!

And perfume from Bond No 9 store in New York.

As a model you’d wear a lot of make-up on a daily basis, how do you keep your skin at its best?

EltaMD skincare products, my dermatologist recommended these for my skin. I also drink a lot of water and never go to sleep without cleansing my face. I tend to go heavy on my skincare routine at night, not so much in the morning.

What was the last beauty item you bought yourself?

Probably vitamins, I love taking them!

Describe your hair care routine?

I love Jen Atkins products called OUAI. I use these every day, I love the shampoo, conditioner and the sea salt spray for texture. I also sleep in my Coconut Luxe Beauty Oil – it conditions my hair overnight.


Photos- HAILEY BALDWIN FOR MODELCO. Top image (shot by Simon Upton).